Creamy Smiles rich in Calcium.
Dstudio + FoodPhoto — 2022
Danone Yogurt may be perceived as a straightforward, wholesome, or even somewhat minimalist product. The challenge is to enhance its visual appeal and engage consumers with a fresh, vibrant, and memorable identity. In a crowded market, it’s crucial to capture attention and evoke the right emotions—specifically happiness, comfort, and indulgence—while keeping the brand’s essence of quality and nutrition.
PROBLEM: Danone Yogurt needed to stretch the visual world.
SOLUTION: Creamy smiles over bowls. Stripes of ingredients crossing breakfast tables and what about a variety of happy toasts?
— Creative / Art Director.
Final Thoughts
By combining playful, vibrant visuals with real-world ingredients, Danone Yogurt can stretch its visual world and appeal to a broader, more engaged audience. The "smiles over bowls," "stripes of ingredients," and "happy toasts" not only elevate the brand but also make it more relatable and exciting, encouraging consumers to interact with the brand in a fun, creative way. Whether through packaging, social media, or ads, these visuals would bring a sense of joy and personalization to Danone Yogurt, making it feel like a more integral part of consumers’ everyday happiness.
Shake, shake, shake
Dstudio + FoodPhoto — 2023
YoPRO has a strong product—high-protein yogurts—but its social media presence needs to evolve to remain fresh, engaging, and aligned with both fitness enthusiasts and those looking for nutritious yet indulgent snack options. The content needs to balance health, boldness, and deliciousness while staying true to the brand's identity of gym-inspired energy, dark ambiance, and a focus on quality nutrition.
PROBLEM: YoPRO’s social media calendars needed a twist to be more relevant, bold, nutritive and Yummy.
SOLUTION: a variety of recipes using the GYM’s mood and dark ambience of YoPRO’s brand ID as base for tasty and recipes full of Protein .
— Creative / Art Director.
Final Thoughts
By infusing YoPRO’s dark, gym-inspired identity into its social media recipe calendar, the brand can create a visually striking, bold, and relevant content strategy that appeals to fitness enthusiasts and anyone looking to maintain a healthy, protein-rich diet. These recipes, infused with the energy and moodiness of a gym environment, will not only resonate with the audience but also inspire them to fuel their workouts with the power of YoPRO's protein-packed products. The overall result? A visually engaging, nutritionally rich, and motivating feed that keeps followers coming back for more.