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Engineered for Everyday
ASICS GEL
— Art direction hands on design role
film
Key visuals
Social posts
Go against the odds
‘Sound body, sound mind’ campaigns working at LikeFriends Amsterdam, 2019.
— Art direction hands on design role.
Triple posts
Video posts
The Comfort of Confidence
— Designer
30 years of GEL-Lyte III
2020 is the year we celebrate the 30th anniversary of the GEL-Lyte III. The GEL-Lyte XXX is a tribute to the iconic GEL-Lyte III, introduced in a completely new and modern silhouette. It continues 30 years of bold decisions and experimenting in the design process.