About Troito

About Rodrigo Troitiño (Troito)

I’m an international-minded Creative Art Director with hands-on experience in design, photography, and illustration. My passion lies in crafting innovative ideas that connect with people, and I thrive on collaborating with interesting people to bring those ideas to life.

With over 15 years of diverse international experience, I’ve worked across global and independent agencies, including McCann, Publicis, DDB Remedy, and 72andSunny. I’ve led and developed creative concepts for iconic brands like Heineken, Uber, Adidas, Mastercard, and Danone—delivering everything from integrated campaigns to digital and experiential content.

I believe in the power of strong concepts, excellent collaboration, and the art of storytelling through design. With a flair for creativity, I’m always looking for the next challenge to push boundaries and create something that’s not only visually compelling but also strategically impactful.

Areas of Expertise

• Integrated Campaigns

• Conceptual Design

• Digital & Social Content

• Brand & Experiential Design

• Creative Direction & Photography

• Typography & Illustration

I love good ideas and interesting people — good ideas with interesting people, even better. 

I’m always on the lookout for the next big idea, and if you're looking for someone to lead your creative vision and push it to new heights, let's talk.

Recent Experience

• 2024 - 2025

  Oct 2024

  Sanyako Shoes – Assistant Art Director on seasonal fashion shoot. Supported concept development, styling coordination, and on-set art direction for digital and print assets.

  Apr 2025

  YouMe Japanese Food – Art Director for Catalonia-wide campaign. Led visual concept and supervised shoot production for social and in-store media.

• 2020 - 2024
  Creative Art Director at Global Dstudio
  Crafted social content for major Danone brands, including Activia, Evian, Actimel, Oikos, and more, blending creativity with strategy for global campaigns.

• 2018 - 2020
  Freelance Creative / Digital Art Director in Amsterdam
  Worked with Iris, 72andSunny, SuperHeroes, LikeFriends, and TBWA\NEBOKO on clients such as Heineken, Uber, Adidas, Volkswagen, and ING.

• 2015 - 2018
  Digital & Integrated Art Director in London
  Collaborated with agencies like McCann, Publicis, DDB Remedy, and Quiet Storm on high-profile healthcare, lifestyle, and brand projects.

• 2010 - 2015
  Creative Art Director in Barcelona
  Led creative for Bubblegum Health and Ideas Agitadas, winning multiple Agency of the Year awards at ASPIDs for excellence in healthcare communications.

• 2000 - 2010
  Art Director / Designer in Brazil
  Started my career in the south of Brazil, developing concepts for a range of agencies, picking up several along the way.

Skills & Tools

• Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma

• Photography & Visual Art: Photography, Art Direction, Retouching

• Creative Direction: Concept Development, Team Leadership, Client Presentation

• Brand Strategy: Integrated Campaigns, Digital Experiences, Social Media Content

• Typography & Illustration: Custom Design, Visual Storytelling